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In this article, I propose to give a brief insight into Audi History. Get a cup of coffee and, let’s start off.

Audi was established in 1909 by August Horch. However, in-house fighting forced August out and he then formed a new motor company in Zwickau, Germany. Horch was successfully sued against using his name in his business and his son suggested the use of the name Audi in a meeting. Audi has several production locations. In Germany, production is at Ingolstadt, which is also the company’s headquarters, and Neckarsulm, in Hungary, production is done at Győr, at Brussels in Belgium, at Changchun in China, and at Aurangabad in India.

The first Audi car had an engine capacity of 2,612 cc and it had four cylinders. The company’s first model with six cylinders was released in 1924. In 1920, August left the company to take up a position in the transport ministry. However, he still played an active role in the day-to-day running of the company. Audi marked a milestone in 1921 when it started producing production cars – the first company in Germany to do so. This was the Type K model and it was left-hand drive.

DKW’s owner, Jørgen Rasmussen, became the majority shareholder in Audi in 1928. Four years later, Audi, Wanderer, DKW, and Horch merged into Auto Union. The company marked another milestone during this period with a 6-cylinder, front-wheel driven car. Just before the Second World War, Auto Union mostly dealt with small cars because there was pressure on the world economy. By 1938, these small cars made up 17.9% of the car market in the country while Audis only held 0.1% of the market with more luxurious cars. During the Second World War, like other car manufacturing plants in Germany, Auto Union factories concentrated on military production. The plants were extensively bombed by the Allies during the war. After the war, the Soviet Union deregistered Auto Union and liquidated its assets.

In 1949, Ingolstadt saw the launching of a new Auto Union. This was in West Germany, which was less restrictive. The Auto Union plant in Ingolstadt was briefly owned by Daimler-Benz until 1964 when the Volkswagen Group bought the factory and the rights to the trademark. Today, Volkswagen AG has over 99% of the Audi AG shares and even the accounts are consolidated. In and before the 60s, most of the cars from the factory had the DKW brand name. However, the company dropped this name because it was associated with 2-stroke engines and adopted the name Audi.

Audi has had much success in rallies with Quattro being the most successful rally car made by the company. The Quattro, which is a turbo-charged 4WD, was released in 1980 and it did very well in the WRC. The Quattro S1, launched in 1984, has also had success in rallying. Some of the most successful Audis in the modern era have been the Quattro, the Audi R8, the A series, the S models such as the TSS and the S series, and the RS models. Most models today have control systems that are computerized and they have FSI engines. The company has 2 models of hybrid vehicles and one model of an electric vehicle.

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